About Revive
Insurance you don’t have to second-guess.
Who we are, how we’re regulated, what we sell, and what we’ve decided not to do.
Why we’re here
The industry has a trust problem.
Insurance is one of the few categories where the buyer is structurally disadvantaged. Renewal pricing rewarded inertia. Optional extras used to get pre-selected. The cheapest comparison-site quote is rarely the final price. Much of this has since been curbed by the regulator. All of it is unhelpful.
Revive Insure exists because most of what makes insurance painful is fixable — not by changing the underlying contracts, but by changing how the buyer experience runs around them.
We’re a UK general insurance broker, FCA-approved as an Appointed Representative of IRL, building the broker we’d want to deal with ourselves.
The boring but important bit
Regulated, registered, and supervised.
Revive Insure Limited is an Appointed Representative of Innovative Risk Labs Ltd, which is authorised and regulated by the Financial Conduct Authority. That means our principal firm carries the regulatory permission, and our conduct is supervised under their oversight regime.
In practice: every regulated activity we conduct sits under IRL’s authorisation. Premiums you pay sit in segregated insurer trust accounts under FCA-compliant trust arrangements. If something goes wrong, you have access to the Financial Ombudsman Service (FOS) and the FSCS just as you would with any other FCA-approved broker.
Verify us on the FCA register
What we sell
Personal lines, plus Business via our team.
We sell personal lines insurance — cover for individuals and households — alongside commercial cover for SMEs. Most of the buying experience runs online; for cases that benefit from a conversation (commercial, non-standard, complex households), there’s a real person on the phone.
We deliberately don’t do life, pensions, mortgages, or any product that requires advised regulated permission outside personal-lines insurance.
What we don’t do
Five things we’ve decided not to do.
- 01We don’t charge loyalty penalties.The price at renewal is the price a new customer would pay. The FCA banned the loyalty tax in 2022. We never built a model that depended on it.
- 02We don’t auto-add extras at checkout.Optional extras are off by default. You add what you want, you see what it costs, you decide.
- 03We don’t hide behind chatbots when things go wrong.Claims go through a real person who can make decisions on the call. No tickets, no scripts.
- 04We don’t pretend a comparison-site quote is the final price.The price on the quote is the price you pay. No “convenience fees” appearing at the last step.
- 05We don’t sell your data.Not to advertisers, not to brokers, not to anyone. Full stop.
What’s coming
Steady, not explosive.
Home Insurance launches next. Renters and Pet follow once underwriters are confirmed and the policy wording is signed off. Our roadmap is deliberately narrow — we’d rather launch one product well than five quickly.
If there’s a cover you wish someone built fairly, tell us. We won’t promise anything, but we read every note.